Read the Latest Marketing Insights

Radio works because listeners remember ads. Effective advertising boosts top of mind awareness. When consumers are making purchase decisions, they think of brands or retailers they know. We know radio works, and we’ve done the research to prove it. To view the latest research on effective marketing tactics, click the learn more button below.

Learn More

Welcome to New River Radio Group Blacksburg

Our powerful cluster of four radio formats reaches every facet of listener demographics from Rock, Country, CHR/Top 40 and News/Talk/ Sports. And exclusive programming and broadcast partnerships that no other competitor can offer.

As the Flagship Station(s) for Virginia Tech Sports, we are the only stations allowed on campus on game day, where we broadcast our exclusive Tailgate Show from just outside Lane Stadium, followed by Game Day IMG Coverage. Our VA Tech exclusive sports coverage continues for Tech Talk Live, Baseball and Basketball with a special Men’s Basketball edition of our Tailgate Show. Not to mention several Flagship Broadcast Partnerships.

We’re engaged in our local community. From being Media Partners for major events in the area to giving thousands of dollars in air-time, support and promotion each year to charitable organizations.

With a wide variety of access points to suit every need, we specialize in developing plans to help advertisers gain access to the spending power of our loyal audience. We utilize a proven system of four keys, and without overspending on regional advertising mediums that result in wasted spending for areas outside the MSA.

Combined with our full suite of Digital Advertising Solutions, we can be your one-stop-shop for a coordinated radio and digital campaign. We’re LOCAL radio at its best- powerful, effective and efficient!