HOT 100 is the NRV’s Hit Music Station, playing the Contemporary Pop music hits as a CHR/Top40 format. The station is a music-intensive, Top 40, featuring The Zane Show in the morning, PJ middays, Kevin Graham in the afternoons and Adam Bomb at night. The core audience is Adults 25-54, with secondary target of 18-49 Adults and Women and is home to Christiansburg High School Football and Virginia Tech Women’s Basketball.
WRAD Talk Radio is the area’s News/Talk/Sports station that blankets the New River Valley with a tri-cast airing on 101.7fm, 103.5fm and 1460am. The programming includes Fox News updates at the top of the hour, Brian Kilmeade, Rush Limbaugh and Sean Hannity, as well as local sport show The Tim Donnelly Show from 3p-6p and a variety of community, lifestyle and financial programming on the weekends. effectively reaches affluent audience of Adults ages 35+ with secondary demo (Local Sports) of Adults 25+.