Stations

WPSK #1 For New Country and Your All Time Favorites.

WPSK is the New River Valley’ station. Country hits for Christiansburg, Blacksburg, Radford and beyond – WPSK plays today’s new country music and is the source for news, information, and weather for listeners. WPSK is The New River Valley’s heritage country station. In addition to great country music the station hosts the area’s most loved DJs. Starting with Curtis In The Morning, Virginia’s radio entertainer. The rest of our locally produced weekdays include Pam Garrison midday and Afternoons with Jamie. This station targets a primary demo of adults 18+.

Stream our station at www.107countrypsk.com or via the TuneIn app.

105.3 THE BEAR is the New River Valley’s Rock Station and holds the honor as the official flagship station of Virginia Tech Sports. The Bear is the region’s legendary rock station and a local tradition for over 20 years, playing everything from today’s new Active Rock to your all-time favorites. Mornings kick off with Rover’s Morning Glory followed by Big Nate middays, DreZ for the drive home, and Just Tunes with JT in the evenings. 105.3 The Bear reaches a large consumer group and is a top performer for advertisers. The core audience is adults 25-54 with a secondary demo of adults 18-49.

Stream our station at www.1053thebear.com or via the TuneIn app.

New River Valley’s #1 Hit Music Station HOT 101.7 The station focuses on contemporary hit music that appears on the mainstream music charts. The mornings begin with the renowned and popular The Playhouse featuring TJ & Kat. Following that it’s the lively Kevin Graham. Then it’s “PJ in the PM” with PJ Styles in Afternoons and Adam Bomb at night. The music appeals to New River Valley’s Millennial, Generation X & Y populations and is the favorite with the once overlooked under-served younger audience. The station delivers listeners who are in the age of acquisition and just beginning their careers and families who are spending freely but not foolishly. The core audience is adults 25-54, with a secondary target of 18-49 adults and women and is home to Christiansburg High School Football and Virginia Tech Women’s Basketball.

Stream our station at www.hot100nrv.com or via the TuneIn app.

New River Valley’s News Talk & Sports. The station is the area’s largest Talk Radio network simulcasting on three frequencies, 101.7, 103.5 and 1460. Home of Fox News, Brian Kilmeade, Charlie Kirk, and Sean Hannity. WRAD kicks off the mornings with Rick Watson with Big Dawg Sports Talk. Along with Radford University Sports, Radford High School Football and AM Hodge Podge, the station reaches the most affluent audience in the New River Valley with a loyal listener community that spends 40% more time-spent-listening than any other format. Effectively reaches affluent audience of adults 35+ with a secondary demo (Local Sports) of adults 25+.

Stream our station at www.wradradio.com or via the TuneIn app.