The world of digital marketing can be overwhelming, time consuming and very confusing. To help potential customers find you and your products and services, you need digital tools. SEO, targeted digital ads, social media, Google AdWords, and reviews are all important factors in how your customers perceive your business and find you for products and services. At New River Radio Group we understand your time, resources, knowledge, and budgets can be limited, and we want to help.


Display Advertising

  • Keyword Search Retargeting
    • Target users based on search data collected from news sites, travel sites, shopping comparison sites, blogs, forums, etc..
  • Contextual Targeted Ads
    • Ads that relate to content already being consumed.
  • Retargeting Display Ads
    • Targeting users who have already visited your site.
  • Mobile Geo-Fencing
    • Customize audiences via location, using data accurate up to 100 meters.

Facebook & Instagram Ads

We find unique profiles specific to your ideal demographics, including: age, gender, interests, political affiliation, likes, hobbies, careers, etc.

Our team uses effective methods to expand the greatest reach with Facebook approved creatives, and call-to-actions, tailored to the goal of your campaign.

 

     

YouTube Advertsing (TruView)

Formerly known as Pre-Roll.

Why serve users with ads they don’t want to see? TrueView gives users the ability to see videos they’re interested in, and you get more views from a relevant audience. With the ability to set the prices per view, you get the right audience at the right price.

Since TrueView ads are opt-in ads, time restrictions don’t exist. This gives you the freedom to try several different formats to see what resonates best with your target audience. 

 

Video Display

These video ads show up on websites and mobile apps that aren’t YouTube. They can be targeted toward behavior profiles so that just the right audience member sees them.

These are available on a CPM basis and can be sold as guaranteed impressions.

 

Over-the-Top (OTT)

These are television-style ads that are shown to people who aren’t subscribed to cable or satellite tv and instead use online programs such as CBS All Access.

These are available on a CPM basis and can be sold as guaranteed impressions.

 

Google AdWords

Pay-per-click (PPC) campaigns, allow businesses to set their budget for desired keywords within the market. The cost of keyword clicks can differ depending on how competitive that keyword is.

Get in front of your audience faster & be at the top of the list at the exact moment users are searching for products, services, and solutions. Our experts evaluate the best keywords and create content, based on your marketing goals.

 

Social Media Posting

With organic reach continuing to fall on the main social platforms with no reversal in sight, a new approach is required. The new approach has to be one of blended organic and paid promotion. Businesses should post solid content to their main chosen social channels on a regular basis, then supplement with a paid social strategy.

 

 

SEO

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

 

 

Local SEO

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.

  

Website Development

Refresh or create your customer’s online presence with custom web development. By focusing on the core offerings of your client’s business, our team utilizes their existing branding to create a modern, mobile-responsive website to help make it easy for their user’s to interact with their business online.

 

 

Landing Page Development

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.

   

Creative Production

We focus on producing compelling creative to be used through all advertising outlets, modern web and landing page designs as well as custom solutions for small scale branding and print.